About Us
Erica Wright, Owner
Erica believes getting dressed should feel just as joyful as the moments you're dressing for.
As owner of Elle, she thoughtfully curates each collection with one goal in mind: offering beautiful, elevated pieces that women will reach for time and time again. Her signature style is classic, feminine, and effortlessly polished, and she loves helping customers build wardrobes that feel both timeless and personal.
A wife and proud mom of three boys, Erica understands that life is filled with everything from school events and celebrations to dinners with friends and everyday moments in between. She believes every woman deserves a wardrobe that makes getting dressed feel effortless, no matter the occasion.
Known for her warm heart and welcoming spirit, Erica has always enjoyed bringing people together. Whether she's hosting family and friends, creating one-of-a-kind keepsakes for her children's school events, or helping a customer find the perfect outfit, she believes the smallest personal touches often leave the biggest impression.
Her vision for Elle is simple: to create a boutique where exceptional service, thoughtfully curated designer collections, and genuine relationships come together.
Cobi Smith, Brand & Marketing
Cobi Smith brings a passion for storytelling, branding, and creative communication to Elle. She oversees the boutique's marketing and brand presence, helping bring each collection, event, and campaign to life through thoughtful content, design, and digital strategy.
A graduate of Louisiana State University's Manship School of Mass Communication, Cobi earned both her Bachelor of Arts and Master of Mass Communication from LSU. She combines her background in public relations, branding, graphic design, and digital marketing with a creative eye for connecting with customers in meaningful ways.
When she's not behind a computer or camera, Cobi enjoys creating magical memories as a character performer with the Petite Princess Company. She also shares her home with two four-legged companions, her cat, Milan, and her dog, Beesly.
Cobi believes the best brands tell authentic stories, and she's passionate about helping Elle do exactly that.